Popular video-sharing platform TikTok continues to grow at a high rate globally based on the number of new app downloads. Data gathered by Learnbonds.com indicates that during the first quarter of 2020, the platform recorded an all-time high number of downloads at 200 million, a growth of 28.20% from the fourth quarter of 2019 when the app downloads were 156 million.
The downloads peaked in March when the app added about 75.5 million new downloads. This figure represents a growth of about 24.79% from the 60.5 million downloads in February 2020. Interestingly, the February downloads represented a drop of about 5.5% from January’s 64 million downloads.
An overview of TikTok’s downloads since the first quarter of 2019 shows steady growth. During the fourth quarter of last year, December recorded the highest number of downloads of 2019 at 57.5 million. For last year, the lowest downloads were recorded in February when the figure was 36 million. In 2019, TikTok had over half a billion app downloads at 523.5 million.
The downloads were recorded across the platform’s main app and lite app. TikTok is available on both iOS and Android platforms. Notably, most of the downloads are on the android platform which has four different versions of the application available in various countries globally.
The surge in TikTok’s downloads comes amid the global Coronavirus pandemic, which has seen consumers focus on their mobile devices more than ever as they look for new ways to shop, work, and interact.
From the data, it is clear that the growth of TikTok has not been impacted by the recent concerns raised regarding the application. Towards the end of the fourth quarter of last year, the TikTok came under investigation by the United States authorities as a matter of national security. Questions have risen due to the application’s Chinese ties. On the other hand, the UK launched a probe regarding how the application uses data related to young users.
TikTok is currently available in about 150 countries with support for 75 languages. Several countries have stood out in regards to TikTok adoption in recent months. The data also highlight the countries that had the most downloads during the first three months of 2020.
During the first quarter of 2020, India led in downloads with 55 million new TikTok app installs. The figures represent about 27.4% of the total downloads witnessed in the first three months of 2020. Brazil was the second highest country with the most downloads at 14% of the total downloads. The United States had the third-largest downloads at 13.7% followed by Indonesia at 6.7% while Russia closes the top five categories with 4.1% of the total downloads.
Downloads from Mexico represented 3.5% of the cumulative figure followed by the Philippines at 3.4% while Pakistan had 2.7%. Egypt had 2.6% with Turkey closing the top ten categories with 2.6% of the downloads. Downloads from other parts of the world stood at around 46.4 million representing about 23.2%.