Facebook is making it increasingly simpler to buy things. Yes, Instagram shops and the Facebook marketplace are already visible in the lower navigation tabs of the applications. But now, along with other information, you can also purchase via WhatsApp.
CEO Mark Zuckerberg announced three e-commerce updates that are coming to Facebook products: Shops on WhatsApp and Marketplace, Shops Ads, and Instagram Visual Search.
“More than 1 billion people use Marketplace each month, so we’re making it easy for businesses to bring their Shops into Marketplace to reach even more people,” Zuckerberg wrote in a Facebook post. When customers view a shop on WhatsApp, they’ll have the option of chatting with a business before buying something.
Zuckerberg said, “We’re launching the ability for a business to send shoppers to where you’re going to be most likely to make a purchase based on your shopping behavior.”
In the next months, Instagram will put out an AI-based Visual Search tool for testing.
“A lot of shopping discovery begins with visual discovery, right, so you see something that you think is awesome. And then, you know, maybe you want to see other products that are like that, or you want to figure out how to get that product,” Zuckerberg added. “And this is the type of problem that AI can really help out with.”
We’re investing in immersive technologies like augmented reality and artificial intelligence that will be the foundation for the way we shop online going forward. With new visual discovery tools on Instagram, we’re helping shoppers find new products, and with AR experiences we’re helping people visualize items before they buy. – Facebook News